Shining a light on Byron Bay, one of Australia’s favourite holiday towns
Uncovering Byron, one picturesque moment at a time.
In 2019 we worked with the masterminds behind the The Uncovered Network on their second travel portal, Byron Bay Uncovered. The campaign language and typeface was inspired by the town itself - casual and easy going, down to earth and super approachable. The BBU brand identity depicts the famous Byron sunrise, with Byron being the first town in Australia to see the new light of each day. The photography captures Byron from unique, lesser seen perspectives, and the warm comforting contemporary brand palette is inspired by the amazing landscape of the region.
Photography: Fin Matson / Rian Cope
Copywriting: Jase Studio
Client: Uncovered Network
Brand suite
Launch Campaign
Photography Direction
