A fresh face for FMCG brand, Mode Cosmetics.

Mode cosmetics, an Australian based FMCG cosmetics company required a rebrand to take them boldly into future and better target their younger, social savvy consumer base. The rebrand maintained some visual equity to their past, abstracting the heritage “Lips” log into a modern iconic symbol that could read as eyes, nails or lips. The classic timeless forms are used easily identifiable graphic assets and are now used throughout packaging, product and POS in retail environments.

Client: Mode Cosmetics Australia